Björn has worked with the media his entire professional life. From financial journalist and publisher to PR consultant with his own agency, to refining what he is passionate about: Finding the communication angle that gets the message across is his specialty.
Björn has worked mainly with B2B for IT and technology companies, but also in life sciences and the finance industry. He has been a vital part of many big product launches, IPOs, or ongoing brand building, but also handled a large number of crises. His motto is, "I can get you on the front page and I can help you get out of there". On this journey, he has built up and sold two PR agencies, one to the world's largest PR network, Edelman, where he was head of Sweden for three years. Since 2016, he has been on the board of the world's largest association of independent PR agencies - Worldcom.
- MBA in business administration at Stockholm University, specialization in marketing
- Studies in sociology, psychology and history at Stockholm University
- Publishing Institute, Senior Media Management Course, Babson College, Massachusetts