A lot of people speak about the importance of consistent, clear and continuous communication to build a strong brand. It’s true in theory but not as simple in practice.
There are many stakeholders, channels and internal views to manage against the noisy background of a constant flow of information. To be successful with corporate communication requires more than a robust strategy and plan. Internal support, staff resources, and budgets also need to be secured to support the ambition.
At Paues Åberg we have extensive experience advising on corporate communication for external and internal audiences. Based on your business strategy and clear audience insights, we develop a plan for long-term corporate brand positioning and a strong reputation. We help you communicate through crises, change, and in business-critical situations. We also train spokespeople and company leadership to be convincing messengers both internally and externally.
Our advice spans everything from analysis and strategy to ongoing communication activities and production. Based on your goals and circumstances, we develop the insights needed to achieve your ambitions.
Our expertise:
- Brand positioning and reputation
- Crisis communication
- Leadership and spokesperson training
- Media relations
- Internal communication and change
- Digital communication
