Change has become the new normal for many companies today. It requires constant, swift and clear communication, areas where many businesses and organizations experience challenges.
Raise the value of your business with communication
Paues Åberg supports small and large companies with raising their business value through communication. We help you analyze your business’ starting point and future goals, and from there we work with you to develop strategies and take action. Our experience has shown that three aspects are crucial for communicating successfully in a changing landscape.
- Communication in line with business strategy and goals.
- Consistent messaging throughout the organization
- Established spokespersons
- Clear responsibilities and mandates in communications work
- Preparedness for sudden changes and crises
- Goal-oriented work processes
- Well-informed and engaged employees
- Good knowledge of target groups
- Transparency and follow-up
Common challenges that businesses face today can be a conflict between communication and business strategy/objectives, a low return on communications initiatives, bottlenecks in day to day operations, the lack of an internal communications strategy, inconsistent messaging or the lack of trained and established spokespersons. Another issue is lack of preparedness for crisis and sudden changes.